October 16, 2014

Last week, we traveled to SoHo to attend Dwell on Design's annual trade show. Our contribution: a 25′ ft. canvas open to all gallery-goers. We tapped our hometown favorite, Derek Cascio, to draw the original illustration, and then left it up to NYC to contribute the rest. Our friends at Wizard Studios (photo below) helped us set up shop.




Coming along quite nicely #ideapaint! #eventproduction #dwell #nycevents

View on Instagram

As more attendees, including ASID CEO, Randy Fiser, filed in, Cafe Olivia came to life.

All the while, we were scouring the Big Apple (via Twitter, of course) for Friday's feature.

We connected with Kim Hall, an illustrator from Philadelphia, who won us over with her whimsical prints and patterns. Friday morning she took to the wall to the delight of design fanatics like Design Milk and Dwell.


Watching @nottene draw on the @ideapaint mural at #dodny. @dwellmagazine   View on Instagram




Drawing the future with #ideapaint #dodny View on Instagram


#dodny #design #awesome #nyc #instaart   View on Instagram

Isn't it adorable, up close? Needless to say, we were in love with the final piece.

During much of the doodling, we sat in on a series of panels on the current state of design. For an overview of the highlights, check out the #DODNY14 conversation.

'Till next time, New York!

PS: We had a couple requests from visitors to see our space. Here's a sneak peek courtesy of WorkDesign Magazine.

Leave a comment

Comments will be approved before showing up.

Also in IdeaBlog

No Matter What Your Needs We Have Your Walls Covered
IdeaPaint Launches the Industry’s Best Performing Dry Erase Wallcoverings

October 03, 2018

Are you fed up with your dry erase wallcoverings’ unsightly seams and their consistent staining and ghosting? IdeaPaint recognized the poor performance of the dry erase wallcovering products on the market and developed a series of dry erase wallcovering solutions to solve these critical pain points.  Learn more about our new wallcovering products that offer the industry’s best dry erase performance, best appearance and easiest installation.  
Read More
IdeaPaint Magnetic Solutions
IdeaPaint Magnetic Solutions

March 08, 2017

MAGNETIC PRIMER A breakthrough magnetic coating, IdeaPaint™ Magnetic Primer is powerfully magnetic, versatile, and perfect for commercial or home application. It pairs with our White and Clear Dry Erase Paints to turn any wall into a magnetic, erasable idea platform—or, can be simply top coated with […]

Read More
Great Results are Born from Great Ideas
Great Results are Born from Great Ideas

January 23, 2017

Feeling boxed in by your workspace? Looking for tools that allow your teams to hash out their ideas from start to finish? Follow Farotech's lead – watch how this Philly-area marketing agency uses IdeaPaint to arrive at those "a–ha" moments […]

Read More